ID&D is a specialised design and development studio that focuses on creating and producing sports protection, sports bags, fitness equipment, and accessories with a deep understanding of the design process, product development, and the mass manufacturing of soft and hard consumer goods.
In addition to designing visually appealing products, a strong emphasis on improving user experience through empathic design is integral throughout the development process, while adhering to budgets and timelines.
ID&D has utilised its extensive network of suppliers and manufacturing resources in the Asia-Pacific region for over 20 years, bringing ideas to market.
ID&D Studios is led by Allan Wong, an industrial designer with over 20 years of experience in product creation for mass manufacturing.
Allan was born, raised, and educated in the North-East of Scotland and graduated with a BSc (Hons) Design for Industry degree from Gray's School of Art, The Robert Gordon University, Aberdeen.
With no work prospects in the UK after graduation, Allan relocated to Hong Kong in March 2002 and secured employment within a week of his arrival. He first worked as an industrial designer at CMDA Ltd., a British-owned design consultancy, for 5 years before joining Easton Diamond Sports Ltd., an American sports company, where he spent 15 years in an Industrial design and Product development role.
During his career in the sporting goods manufacturing industry, Allan created various types of protective gear and equipment bags for team sports, such as Baseball, Ice Hockey, Lacrosse and cycling accessories, as well as fitness and outdoor recreational products primarily for the US and Canadian markets. He also designed, developed and sold his own line of sports bags online, a business that had to close during the pandemic.