The ID&D Studios own range of multi-functional sports bags designed for athletic professionals on the go, consists of five models: Backpack, Messenger, Roll-top Backpack, Carry Duffle, and Backpack-style Duffle.
This 8-month project involved designing every aspect from concept to commercialisation, including development, pricing, photography, branding, packaging, online retailing, and social media. Made of Ballistic Nylon and YKK zippers, these durable bags are built to last, with three models featuring expandable storage space. A contrasting silver Nylon and tonal glossy black ink for branding logos add a subtle sporty touch.
Role: Designer/ Developer/ Project management/ Factory communication/ Costing: Allan Wong
Expandable Backpack tech-pack, development, sample reviews and hangtag artwork
Duffle carry tech-pack, development and sample reviews
Duffle Backpack tech-packs and development
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